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Request for Proposal

Town of Windsor Promotional Video

This RFP is for the production of a promotional marketing video for the town of Windsor and will solicit proposals from qualified consultants to perform the necessary services.

Timeline (All dates are estimated targets)

RFP Sent: January 1, 2024

Responses Due: February 16, 2024

Send proposal and any questions on the RFP to: Bob Flint, SRDC Executive Director,

Finalist Vendors Selected & Contacted: February 23, 2024

Chosen Vendor Selected & Contacted: March 1, 2024

Video Deliverables Due: May 31, 2024

Download Full RFP


Video Objectives

  • Attention grabbing and should entice people to visit and explore Windsor.

  • The video should focus primarily on the downtown (possibly some interior of buildings to show art or dining experience) and outdoor recreation (golf course, pond, park, etc.). 

  • The video should (including but not limited to) enable the viewer to learn about:

    • Windsor’s business friendly environment

    • Windsor’s location and infrastructure (mini moo, Moover)

    • Windsor’s current and future growth (retail, commercial, industrial, residential)

    • Windsor’s quality of life (good schools, diversity, parks, fire) 

    • Windsor’s past, present, and future

    • Windsor’s demographics (population, income, major employers, education, etc.)

Project Scope and Functionality Requirements

  1. The anticipated length of the video is three minutes or less.

  2. In addition to the above, a shortened 30 second clip is requested.

  3. The primary uses of the video are as follows:

    • Social Media

    • Website

    • Via Printed Promotion (QR Code)

    • Local/Regional displays & kiosks

    • Rest Stops

  4. Must include captions so people can watch without sound.

Proposal Requirements

Please include the following in your proposal response:

  • Overview of your company

  • Overview of how you will meet our objectives

  • Scope of your work (research, design, development, etc.)

  • Samples of your work

  • Estimated Project Pricing with optional elements line-itemed

  • Terms & conditions

We look forward to your proposal!

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