Request for Proposal
Town of Windsor Promotional Video
This RFP is for the production of a promotional marketing video for the town of Windsor and will solicit proposals from qualified consultants to perform the necessary services.
Timeline (All dates are estimated targets)
RFP Sent: January 1, 2024
Responses Due: February 16, 2024
Send proposal and any questions on the RFP to: Bob Flint, SRDC Executive Director, bobf@springfielddevelopment.org
Finalist Vendors Selected & Contacted: February 23, 2024
Chosen Vendor Selected & Contacted: March 1, 2024
Video Deliverables Due: May 31, 2024
Video Objectives
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Attention grabbing and should entice people to visit and explore Windsor.
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The video should focus primarily on the downtown (possibly some interior of buildings to show art or dining experience) and outdoor recreation (golf course, pond, park, etc.).
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The video should (including but not limited to) enable the viewer to learn about:
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Windsor’s business friendly environment
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Windsor’s location and infrastructure (mini moo, Moover)
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Windsor’s current and future growth (retail, commercial, industrial, residential)
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Windsor’s quality of life (good schools, diversity, parks, fire)
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Windsor’s past, present, and future
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Windsor’s demographics (population, income, major employers, education, etc.)
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Project Scope and Functionality Requirements
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The anticipated length of the video is three minutes or less.
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In addition to the above, a shortened 30 second clip is requested.
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The primary uses of the video are as follows:
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Social Media
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Website
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Via Printed Promotion (QR Code)
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Local/Regional displays & kiosks
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Rest Stops
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Must include captions so people can watch without sound.
Proposal Requirements
Please include the following in your proposal response:
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Overview of your company
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Overview of how you will meet our objectives
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Scope of your work (research, design, development, etc.)
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Samples of your work
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Estimated Project Pricing with optional elements line-itemed
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Terms & conditions
We look forward to your proposal!